The DuoParadigms Code of Ethics

The principles that guide our work.

The DuoParadigms Code of Ethics is the foundation behind our work in marketing, design, advertising, and public relations. These fundamental beliefs guide our behavior, decision-making process, and our relationships with clients and the general public.

DuoParadigms serves the public interest by acting as responsible advocates for the clients we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid and inform the public.

DuoParadigms adheres to the Biblically-based standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

DuoParadigms is committed to continually acquiring and responsibly using specialized knowledge and experience. DuoParadigms strives to achieve mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

DuoParadigms strives to provide objective counsel to those we represent. We are accountable for our actions.

DuoParadigms is committed to being faithful to those we represent, while honoring our obligation to serve the public interest. DuoParadigms requires appropriate protection of confidential and private information. We safeguard the confidences and privacy rights of present, former, and prospective clients and employees, and protect privileged, confidential, or insider information gained from a client or organization. DuoParadigms will report ethical and legal violations, whether committed by our clients, employees, or contractors to the appropriate authority.

Above all, DuoParadigms strives to put God first and successfully conduct public relations and design while abiding by the principles of honesty and integrity laid out in the Bible.