Digital Marketing Archives - DuoParadigms Public Relations & Design, Inc.

Improve Your World: 5 Terms You Need to Know Before Advertising Online

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Each morning DuoParadigms delivers to your email inbox the best tips and articles to improve your skills in public relations, design, social media, and leadership. You pour the coffee, we deliver the headlines, and together we’ll help improve our world.
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Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
CPC, PPC, CPM, etc. Do you know what these terms mean? If you don’t, READ this article before spending a penny more in online advertising.

Five Factors Changing Women’s Relationship with Churches
Our friend and client Larry Walls at Computer Services of Texas passed along this fascinating research from Barna about American women & the church.

Design of Complex Forms: For Responsiveness, Accessibility and Friction Free Experience
Online forms can be a huge hassle for your website users. This article has some great tips on best practices.

July Boundless Desktop Wallpaper: A Time for Rest
Brighten up your computer’s desktop with this inspiring July wallpaper.

Announcing my candidacy
What will it take for a candidate to stand out in a crowded field for President? Take a look at Seth Godin’s thoughts on how branding will influence the next election.

“Blessed are those who recognize their God-given responsibilities. Blessed are those who acknowledge that there is only one God and have quit applying for His position. Blessed are those who know what on earth they are on earth to do and set themselves about the business of doing it.” Max Lucado

marketing tips

This Marketing Book Will Make You Smile

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The marketing tide has turned.

Most people who keep up with current business trends are well aware that a new marketing era has been swiftly ushered in on the tide of the digital revolution. marketing tips

Consumer expectations have changed dramatically, and this transition necessitates a new look into marketing strategies.

But what to do about this dramatic paradigm shift?

If you’re like me, you can easily become  overwhelmed as you struggle to stay abreast of the ever-changing trends!

You may ask “Where can one find excellent marketing tips in a distilled, easy-to-digest format?”

This question was also on my mind, and the answer eluded me. So, when I began reading Michael Hyatt’s book “Platform,” my anticipation was measured.

Would this book join the others gathering metaphorical dust on my Kindle library shelf?

Cue my amazement when, after blazing through the first few introductory paragraphs, I was hooked!

After finishing the book in record time, I could hardly contain my excitement. I immediately resolved to make Platform my go-to guide for building my own platform.

“Wow, that’s pretty dramatic.”, you say. Yes, I agree!

I will run you through the main sections of Platform and introduce you to the content that won me over with its simplistic and direct marketing advice.

The book Platform is built on the premise that every individual, company or organization has a platform that is the foundation and source of its success. marketing tips

The world’s a stage,” Michael cleverly quotes Shakespeare in the introduction.

The book is divided into five compelling sections, each outlining a specific step to the equation:

1. “Part One: Start With Wow” (Pg. 3)

The first section shares how to maximize your product’s “wow” factor.

This is important because, as Michael points out, if your product does not inspire or excite you, it won’t inspire or excite the general public.

2. “Part Two: Prepare to Launch” (Pg. 33)

In this section, Michael tackles common marketing obstacles that will keep you from achieving your goals. He inspires readers to document their aspirations and to “think big!”

3. “Part Three: Build Your Home Base” (Pg. 69)

Michael discusses the importance of having a:

– “Home base” (a website or blog)

– “Embassies” (social media platforms and other places to engage in conversation)

– “Outposts” (places where you can listen to the public and monitor what is being said about you or your brand)

4. “Part Four: Expand Your Reach” (Pg. 127) marketing tips

This section contains strategic advice about how to grow your base and multiply your influence using blogging, email and social media platforms.

Michael emphasizes serving and shares about one of the best marketing tips: giving away stuff to your followers!

5. “Part Five: Engage Your Tribe” (Pg. 192)

In this final section, Michael describes the importance of listening to and communicating with your followers.

He shares how to wisely join the conversation, and how to leverage interaction for more involvement.

If you stopped reading after point number one, I hope it was only because you couldn’t wait any longer to jump on Amazon and click “Add to Cart” next to Michael’s book.

If you’re not smiling from relief already, dive into Part One of Platform and you’ll be grinning like a Cheshire cat in no time. Who thought marketing could be this easy?

Whether your platform is in the blueprint phase or a few nails away from completion, Platform” will give you the boost you need to launch your brand far beyond your wildest dreams.

Happy building, friends!

Subscribe to Michael’s blog HERE.