Before launching a public relations campaign for your business or ministry, take a look at our list of the most important questions you should ask yourself before getting started!
1. What are my ministry’s goals for this campaign?
2. How will this campaign help my ministry achieve its goals?
3. Does this campaign reinforce my ministry’s identity and core message?
4. Who is my primary target audience?
5. Who is my secondary target audience?
6. Is this campaign tailored to my target audiences?
7. Which media outlets reach my target audiences?
8. What are the main stories and pitches in my campaign?
9. What’s newsworthy about this campaign?
10. Does this campaign have long-term staying power?
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