There’s rather interesting news from MediaPost regarding the state of social media. Turns out, a large number of Fortune 500 companies shy away from using services like Twitter & Facebook to communicate with their customers:
Analysis of Fortune 500 Web sites and email by Genesys, which focuses on improving customer experiences, found that many consumer-facing Fortune 500 companies don’t want to list social media as a means for customers to contact them.
While 51% of Fortune 500 businesses do not provide a link to their Facebook profile on the Contact Us page of their Web site, 55% don’t provide a Twitter handle. About 27% of consumer-facing Fortune 500 corporations do not list social media channels on their Web site home page, 89% do not list an e-mail address on their site, and 13% don’t list a phone number on their Contact Us page.
Interesting findings. Guess social media isn’t quite as prevalent as we might think.
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