There’s nothing like a good crisis to get the blood flowing through your veins. Not surprisingly, during moments like these, it is our natural inclination to speeds things up. But that’s the exact opposite of what you should do.
Public relations is often accompanied by moments of high stress when you are pressured to make decisions or deliver key messages on short notice. It’s easy to put your brain in crisis mode, lock-in your nerves of steel, and get to work at top speed.
While this isn’t always a bad thing, you need to remember one crucial thing: when chaos speeds up, real leaders slow down.
I came across this excellent article from Brad Lomenick on six things that leaders should do during times of great intensity, pressure, or the final hour.
1. Always over-communicate, and make sure things are clear.
2. Speak clearly, breathe deeply, and move purposefully.
3. Be methodical and calm, not intense and short.
4. List out the priorities so as to not be overwhelmed by the small things that seem to be incredibly urgent, but really aren’t.
5. Seek out quiet moments for prayer, reflection and thinking. During times of pressure, that is when we need those quiet moments the most.
6. Stay focused. Resist the urge to let things slip or just settle for something average because of the pressure to get it done. Keep your standards and levels of excellence at their highest- don’t compromise.
Next time you find yourself in a crisis, pause, take a deep breath, and slow down.
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