More than likely, you have heard the old adage, “The customer is always right.” But can this really be true?
Seth Godin, one of the most successful marketers around, had some fascinating thoughts on the subject today:
The reason the customer is always right…
If you insist that they are wrong, they stop being your customer* (if given half a chance).
People spend their time and attention and money in places that make them feel valued.
*There’s nothing wrong with asking customers who are wrong to leave. Just be sure you do it on purpose.
Definitely good food for thought.
(photo credit: The Rocketeer)
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