The best marketing secret for a bakery is to have delicious food products, but a well-designed website can also help you bring in more loyal customers! Before getting started on plans for your bakery’s new custom designed site, take a look at these helpful tips.
1. Use your bakery’s name for your domain name.
Name recognition is extremely important for branding, so try to register your bakery’s name for its website domain name.
2. Compare hosting companies before purchasing a domain.
Once you settle on a domain name, shop around for a good website host. Be sure to read the fine print on all hosting plans, especially the ones that sound too good to be true, because they probably are!
We are happy to offer our own hosting services at DuoParadigms, so if you want a host who specializes in excellent customer service, reliability, and personal support, contact us for our monthly and annual rates today!
3. Find a reputable and economical web design company to create your website.
All website design companies are not equal. You want to use a company that has experience designing business websites and knows how to help your business market its services online.
When researching a company, request a detailed price quote so there are no surprises later down the road. For a basic bakery website, plan to pay at least $900.00+ for a site that is ready-to-launch upon completion. It might seem expensive, but compared to the hassle of designing your own site using a boring DIY template, it’s worth every penny for a professional design that will stand out and be memorable. Remember, your website will be the first impression in the minds of your customers.
4. Make sure your website’s content is organized.
Make a list of the items that you want to have on your website and order them according to priority. Images are a must-have, as well as your bakery’s hours of operation.
5. Place your menu on your website.
Make your menu prominent! People want to know what your bakery offers, so do your best to keep this section updated. Also, in today’s day and age of food allergies, consider including ingredient statements as well.
6. Ensure that your contact information is prominently displayed.
One of the most important things that you will have on your new website is your bakery’s contact information. Display it on the site where it can be conveniently found by anyone looking to place an order over the phone, request a price quote for a cake, or call you about special orders.
7. Have a form that visitors can fill out to receive information or discounts.
Use your website to create loyal customers! You can easily include a newsletter signup form through a service like MailChimp or Constant Contact, so you can send out new product announcements, discount coupons, or lists of your weekly specials.
(photo credit: Borya )
Ready to get started on a new website for your bakery? Contact DuoParadigms today for a price quote and mention this post for a 10% discount!
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