Instagram and Pinterest both made headlines last week as they announced that sponsored advertisements will be appearing soon.
Take a look at what you can expect to see in your favorite social media service.
Although the general public cannot sign up yet as advertisers, Pinterest users will soon start to see ads in their search results or category feeds.
The pins, as shown in the graphic above, will function like regular pins, but they will have special “promoted” wording, and you can click on the link for more information.
Although I have yet to see an Instagram ad yet in our feed, the company did reveal a few details about what we can expect to see. According to a company statement, Instagram will “focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
Ironically, the company’s announcement was followed by an update of the iOS Instagram app. Under the guise of minor bug fixes, the company slipped in a change to the video auto-play settings. Prior to this week, you could disable the autoplaying of videos.
Now, you can only turn-off autoplay if you are on a data connection. So in other words, anytime you are on wi-fi, all videos will autoplay. I’m sure this will be a very useful feature for advertisers in the very near future.
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