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“I just don’t have time for it.”

I don’t know how many times I’ve heard this reason for why a business or non-profit has chosen to skip marketing on Facebook. While it is true that Facebook does take some time, it doesn’t have to take up all your time.

And if you do it right, you can reap dividends on your time investment.

Here at DuoParadigms we use Facebook extensively. We use it to market our clients’ products and services, or to promote interest in upcoming events. To the casual observer, one would think that we live on Facebook, based on the frequency of our posts across our clients’ accounts. But truth be told, Facebook consumes a very small portion of my work day. In fact, most days, I just spend a few moments reading comments and monitoring likes.

How do we do it?

Here’s a look at four ways that we (and YOU can) save time on Facebook.

Four Ways to Save Time on Your Facebook Page

Use an app to schedule your Facebook posts.

This is one of the best ways to save time on Facebook. Instead of manually posting every day or three times a day, you can queue up updates once a week or even once a month. This approach gives you the option of reaching your fans when they are most active—-and when you want to be away from work, such as in the evenings or Saturday morning.

There are a variety of good apps out there, but my favorite app of choice is Buffer. This is quite literally the best $10.00 we spend on technology every month.

Cross post your content across your social media accounts.

Don’t feel like you have to create original content every time for Facebook. Instead, take advantage of your other social media accounts. For example, if you have an Instagram account, share those fun, behind-the-scenes ministry pictures on Facebook. If you are on Pinterest, don’t just post that revolutionary time saving hack on Pinterest. Use it as also as an update on Facebook.

Create your own status update template for Facebook.

One of my secrets to saving time on Facebook is to have a template of the types of posts I want to make for a client each month. I make a list in OneNote and then systematically go down the list as I queue up Buffer updates.

Here’s a sneak peek at a few of the post types I use:

– Inspirational quote
– Link to relevant (and RECENT) news article about the subject
– Call to action for company or organization
– Fun recipe / activity for the weekend
– Repin of a Pinterest post
– Client’s blog article link
– Link to related productivity article by another respected author
– Quote graphic from Pinterest
– Review of client’s product
– Short (5-minutes or less) YouTube video on related subject
– Upcoming client events
– Link to free resource offered by client

And the list goes on! Just in that short list you have ideas for twelve days of updates! When you hit #12, just start over again from the top. Make your own list and you’ll save hours of time each year.

Check your stats and analytics at a certain time.

Facebook can also be a monumental time waster. If you get in the habit of only checking your Facebook at a certain time, you can avoid getting distracted by your sister-in-law’s new haircut or your best friend’s new cookie recipe. Save those for your moments of relaxation…when your Facebook marketing is finished and posting while you relax in the evenings.

Do you know that DuoParadigms offers one-on-one Facebook consulting lessons? Our consultation calls start at just $100.00 and include 45 minutes of customized advice on how to optimize your Facebook marketing, save time, and spread the word about your organization or business. Contact us today to learn more!

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Aaress Lawless

Aaress enjoys helping small businesses and ministries, having budget travel adventures with friends, and blogging about life lessons on Instagram.

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