Blogs offer a host of potential benefits to businesses and non-profit organizations. They are a direct method of personal communication through which you can share your message and they can help improve your Google search ranking.
Some of the factors Google considers when ranking websites are frequency of keyword and phrase uses, number of inbound and outbound links and optimized images. Blogging is a relatively easy way to increase the volume of all three of these factors.
Keywords & Phrases
If you’re thinking about Search Engine Optimization (also known as SEO), you’ve likely identified the keywords and phrases most likely to attract desirable traffic to your website by using a tool like Google’s “Keyword Planner” or by having a consulting conversation with us at DuoParadigms.
Using these words and phrases consistently throughout every page on your site increases its visibility to Google, and every new blog post is a new page on which you can add them. The more you update your website, the more Google will come to visit your site.
Inbound and Outbound Links
Inbound links, or links to your site from other websites, factor significantly in how Google ranks you, and outbound links, or links from your site to other websites, also factor (although less significantly).
You can manage inbound links by building relationships with strategic partners who agree to link to you, and you can manage outbound links by adding them to each blog post. These links will help your readers find more information on subjects you mention, offer attribution for ideas you reference that originated elsewhere and contribute to your site’s search ranking.
Every image on your site should have its “Alt Text” filled in– a keyword or phrase that’s relevant to the image’s content and/or context. The greater the number of images on the site, the greater the potential benefit of this optimization opportunity, so make sure to include at least one image in every blog post.
Reaping the SEO rewards of blogging is a numbers game: the more you publish, the better your website’s traffic will do.
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