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Amazon is changing the world so fast that you probably don’t even realize it.

Yesterday morning I was walking my dog when I heard a plane coming down to land.

I looked up and saw it was a recent addition to the friendly skies above Houston…..Amazon Air.

According to this Bloomberg article, Amazon is responsible for $0.44 cents of every $1.00 that we Americans spend online. Little wonder they need their own fleet of cargo planes.

Last week I attended a meeting held by Marketing Talent Charlotte in North Carolina that brought together a panel of marketing experts from a variety of industries. It was a fascinating evening of discovering how these companies are adapting to market trends.

The panel challenged us that our customers want us to answer two questions:

1. How can you make it easy for me to do business with you?

2. What can you do to make the digital experience easier?

Jeff Bezos and the rest of his team at Amazon have successfully answered these questions.

I literally can make a purchase on Amazon in less than 30 seconds. They’ve made it easy for me to do business with them and they are constantly focused on making my digital experience even better.

What changes do you need to make so you can effectively reach your audience?

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Aaress Lawless

Aaress enjoys helping small businesses and ministries, having budget travel adventures with friends, and blogging about life lessons on Instagram.

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