Ever wondered who uses social media the most? According to new research, you might be surprised to find out that it is your mother or your sister.
FinancesOnline.com has released an infographic which shows how women, not men, are really the driving force behind the burst in social media activity. Out of all the major social media services, women dominate all of them in use, except for LinkedIn.
Raw Statistical findings:
US Women Rule Social Media
Women rule social media in the US in more ways than one. Let’s explore six of the reason why:
More women use the top social media
Across all the top social media platforms, women use them more than men.
Facebook: Women 76% Men 66%
Tumblr: Women 54% Men 46%
Pinterest: Women 33% Men 8%
LinkedIn: Women 19% Men 24%
Instagram: Women 20% Men 15%
Twitter: Women 18% Men 17%
Women use social media more frequently daily
30% of US women online use social media several times per day compared to only 16% of US men.
Women are more likely to interact with brands in social media
US women are more likely to interact with brands using social media and in several ways:
Show support: Women 54% Men 44%
Access offers/coupons: Women 53% Men 36%
Stay current: Women 39% Men 33%
Comments: Women 28% Men 25%
More women consume news in social media
58% of US women online consume news on social media compare to only 42% of US men. As to where they prefer to consume news:
Facebook: Women 58% Men 42%
Google Plus: Women 52% Men 48%
Women lead the trend towards social media via mobile
Women use smartphones and tablets more often for social media.
Smartphone: Women 46% Men 43%
Tablet: Women 32% Men 20%
Women drive the growth of visually-based social media
Instagram, Pinterest, and Tumblr have gained ten million new users over the past 12 months, making them the fastest growing social media. More women use the top visual social media:
Tumblr: Women 54% Men 46%
Pinterest: Women 33% Men 8%
Instagram: Women 20% Men 15%
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