In today’s technologically-oriented society, many businesses and nonprofits alike use social media. We’ve seen social media do wonders for our clients at DuoParadigms, but it is imperative to employ the right strategies to make the most of your social media efforts. Is your organization making some of these costly—and common—mistakes on your social media accounts?
1. Not communicating the heart behind your organization.
People aren’t always attracted to what you do, but rather to the why behind it. They want to know your mission. If you’re trying to sell them something via your social media, let them know how it will benefit them. If you’re a non profit, tell them why you’re involved in this worthy cause.
2. Not using the right social media platform.
Is your content better suited for Facebook, Twitter, Pinterest, Instagram, or YouTube? Facebook is still the social media power-house, but it can be challenging because of its sensitive algorithm that controls your post’s reach. Twitter users prefer quick, short and rapid-fire communication. Pinterest is the best for DIY and hands-on content. During the past few years, Instagram has captured younger users for its photo and short video-sharing capabilities. If you are sharing video, YouTube remains one of the best options for hosting and promoting your content.
3. Not posting valuable, share-worthy content.
Your followers will only repost or share content that is valuable to them. Again, consider your target audience. Will they think your post is valuable enough to share?
4. Not reaching your followers when they’re online.
Certain times of the day are more effective for posting. Working people tend to go online in the early evening or on weekends. If you are posting in the daytime, try posting right around the lunch hour so you can catch people scrolling through their feeds on their lunch break.
5. Not keeping a consistent “voice” across all your platforms.
Do your social media posts “sound” like your website? Do they match the voice your founders use in their speeches and marketing pitches? Never forget that your posts should directly reflect your organization.
6. Not having an organized social media plan.
Do you waste time posting sporadically? Your followers expect regular posts. Try using an online app such as Buffer to schedule your content and maximize your time.
7. Not paying attention to social media analytics.
Do you know what content is most popular and generates the greatest response? Take advantage of excellent free analytic trackers for social media including the built-in Insights for Facebook and Analytics for Pinterest. By tracking your analytics, you will know what content converts best and appeals to your followers..
8. Not taking time to become educated in the best social media practices.
Anyone can post on Facebook; but the difference between an amateur and an educated Facebook user is greater reach and engagement. Stay up-to-date on the latest social media trends. Do you need help in communicating your message via social media? DuoParadigms offers custom online coaching to help you grow your social media presence. You can sign up for a private video training session with our team or call us at (832) 387-4693 for more information.
Aaress Lawless has ten years of experience working in the field of PR, and has been cited by many leading outlets including Microsoft, The New York Times, and CNET. Aaress is dedicated to helping you put God first in your business and will work with you to craft a public relations or web design approach best suited to your unique needs.
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