Unless you’ve been living under a rock, you have probably noticed that it has been a nasty cold & flu season.
It usually starts with the “I-don’t-feel-so-good” feeling and before you know it, you have muscle aches, fever, coughing, or a stuffy nose.
Occasionally you’ll lose your voice, too.
Have you ever talked to someone who has lost their voice? It only takes seconds for you to realize that something is wrong. The squawks and squeaks bear little resemblance to the voice you can usually recognize.
Often your conversation will be cut short because clear communication isn’t possible till they recover.
Organizations can also lose their voices.
It only takes a little virus infiltrating an organization to cause it to go off-message.
This virus can hit different areas of your marketing, but two places to watch are your email marketing and social media.
Resist changing your voice to match the latest trends. Trends change, but your voice is timeless.
Always use your authentic voice. Never publish a piece of copy that doesn’t sound like you.
These questions can help you protect your voice:
– If my logo or name wasn’t on this social media post, would my audience recognize it as sounding like me?
– Does my voice in this email match the voice on my website?
– If my ideal customer were standing in front of me right now, would I tell them this?
When you lose your voice, you risk losing your supporters and your customers. They know you and they know what you sound like.
If they can’t hear you and your heart, they’ll find someone else who can communicate consistently in a voice they recognize.
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