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Google “marketing tools” and you’ll see pages of products and services offering to revolutionize your organization for a small monthly fee of $29, $49, or $79.

But you probably already own one of the best marketing tools available. You just need to use it.

That tool is your smartphone, particularly the camera inside of it.

As we’ve talked about in recent newsletters, we’re expecting to see a major change affect Facebook’s algorithm in the near future. Pardon the cliché, but as goes Facebook, so goes the rest of the marketing world.

This shift will place a premium on meaningful interaction. Storytelling, authenticity, and engagement will go from being preferred to being required if you want your content to reach your audience.

A great way to accomplish this is through video.

Small steps lead to big steps, so this week choose one of these ideas, record a 1-3 minute video, share it and start your video adventure.

If you are a business or non-profit . . .Record a behind-the-scenes organization update. Share your big and little wins from the past month and how your organization is making a difference, right here and right now.

If you are an author or writer . . .Record yourself sharing the highlights or main points from a recent blog post.

If you are on staff at a church . . .Record a church member sharing about the difference a recent sermon or Sunday School lesson made in their life.

If you are a service provider . . .
Record a customer sharing a review or recommendation of the work your company did.

If you have a team . . . Record a getting-to-know-you interview with one of your team members sharing a mini-bio, their favorite Bible verses, or the heartfelt reason why they decided to join your organization.

If you have an event coming up . . . Record a video invitation. Don’t forget to include the date, time, and registration details.

Have a few questions before you get started? Contact us and we’ll chat!

Our newsletter will help you grow your Christian business or ministry online:

Disclosure: Some of the links on our website are “affiliate links.” This means if you click on the link and purchase an item, we will receive an affiliate commission. We only recommend products or services that we feel will add value to our followers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Aaress Lawless

Aaress enjoys helping small businesses and ministries, having budget travel adventures with friends, and blogging about life lessons on Instagram.

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